S+B - December 12, 2017

What has Design to do with Patents and Innovation? EVERYTHING.

Design challenges assumptions. Design questions what is given. Design takes a different point of view. Design requires a deep understanding of how it works. Design seeks to constantly improve how it works. Design breaks barriers. Design opens possibilities. Design re-defines the existing. Design strives for excellence. Design is inherently innovative.

A patent designed to support the innovators’ needs and vision will have innovative power in itself and will become engine of growth for the innovators’ R&D and business.

Principles of Patent Design


Never Assume

Do not take the invention and the innovator for granted. Be aware that you need to learn and unlearn before drafting. Make room for the innovator’s vision.

Sharpen Your Insight

Use your knowledge to gain an accurate and deep understanding of the invention and the innovator. Understand what features are key to their inner workings and objectives.

Improve Functionality

Build a patent frame which operates on the invention’s and innovator’s key features to maximize their strengths and operability. Aim to remove limits and open possibilities.

Think from the End

Shape patent protection to fit the innovator’s ultimate goals. Don’t be afraid to ask questions and take a different point of view.

Strive for Excellence

Never settle for anything other than the best possible work product.